Senior Consultant, Analytics
Ketchum

Senior Consultant, Analytics

New York

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Level
Type
Industry
Function
Mid-Level (5-8 years)
Full Time
PR/Communications
Research

Ketchum is looking for a Data, Analytics & Research Senior Consultant!

 

This position will provide strategic, analytical and intellectually curious analytics managers the opportunity to learn and manage all aspects of data, analytics and research for the public relations and communications industry. The position reports to the local Director and supports junior staff in managing projects from inception to presentation of results. The Senior Consultant works closely with account teams and clients to provide guidance in the creation of data-driven strategies and tactics.

About the Job

  • Manage primary research projects (quantitative and qualitative) and secondary research with support from senior staff
  • Analyzing media coverage and consumer conversations to direct and evaluate marketing and communication programs
  • Manage all phases of complex and varied market research projects
  • Development of research and measurement proposals
  • Development of quantitative and qualitative research instruments
  • Budget and vendor management
  • Analysis and reporting of research findings
  • Provide strategic consumer and business insights – not “data dumps” – to account teams and new business teams
  • Analysis and interpretation of primary and secondary data.
  • Distilling findings that are insightful and actionable and meet client objectives
  • Develop strong relationships with client and account teams
  • Understand clients’ objectives and ensure research and insights deliverables meet those needs
  • Participate in the development of new and incremental business
  • Manage data, analytics and research needs during the development of new business presentations
  • Maintain a strong level of expertise in industry-leading PR measurement and analytic approaches
  • Manage and provide mentorship, coaching and guidance to junior team members

Qualifications 

  • Bachelor’s degree in related field; Master’s degree helpful
  • Minimum of 4-6 years of related data, analytics and research experience; media measurement experience helpful
  • Excellent client management skills with the ability to communicate professionally and proactively
  • A team mentality and desire to collaborate with co-workers across multiple geographies
  • Ability to work with minimal supervision and guidance, with ability to multi-task, prioritize, meet deadlines and keep manager updated to progress
  • Excellent project management skills
  • Outstanding analytical, writing and problem-solving skills
  • Varied experience designing and conducting primary and secondary research projects and interest in learning new research tools and methods

Expertise in any or all of the following:

  • Web site analytics tools such as Google Analytics or Omniture
  • Secondary databases, such as YouGov, Canvas8, comScore, Quid 
  • HTML, Java, R, Python, SQL or similar language coding
  • Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.
  • Python, SPSS, Stata, SAS, R or similar statistical package capabilities
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